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Make a date of the day

Datejust MAKE A DATE OF THE DAY A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember. “IT IS […]

Birth of the Brand

TUDOR HISTORY HANS WILSDORF’S INTUITION « For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, […]

A VOYAGE INTO THE WORLD OF ROLEX

Rolex philosophy A VOYAGE INTO THE WORLD OF ROLEX Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide. COMMITMENT TO […]

Venturing to the outer limits

Oyster Perpetual Explorer VENTURING TO THE OUTER LIMITS The Oyster Perpetual Explorer and Oyster Perpetual Explorer II evolved from Rolex’s deep involvement with exploration. They go where few people venture. The brand was able to test these watches in real life by equipping polar, mountaineering and caving expeditions over many years. Some of the world’s […]

A Voyage into the world of Rolex

Rolex philosophy A VOYAGE INTO THE WORLD OF ROLEX Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide. COMMITMENT TO […]

The Audacity of excellence The Lady-Datejust

The Lady-Datejust THE AUDACITY OF EXCELLENCETHE LADY-DATEJUST “A classic timepiece, designed for a lady.” This is how some may describe the Oyster Perpetual Lady-Datejust. Maybe they’re right. Since the early 20th century, Rolex has designed and crafted watches suited for the wrists of every woman, with the same standard of excellence as all the models […]

Rolex And The US Open

Rolex and Tennis ROLEX AND THE US OPEN: ANELECTRIC ATMOSPHERE The US Open is the final Grand Slam tournament of the tennis season. As a privileged partner of world tennis, Rolex has been associated with this event since 2018. As a vital partner of tennis, Rolex has been Official Timekeeper of the US Open since […]