Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. TAG Heuer is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th, 1/1.000th and 1/10.000th of a second.

From the Olympic Games in the 1920s to its role as official timekeeper for Formula One in the 1990s and the legendary Indy 500 race today, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher. This is reflected in its partnerships with F1 team Vodafone McLaren Mercedes and its World Champions Lewis Hamilton and Jenson Button, with Audi Sport in the Le Mans 24 Hours, the DTM, endurance races, as well as Automobile Club de Monaco with the prestigious Monaco Grand Prix.

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