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In February 1926, the house of Veuve de Philippe Hüther, a watch dealer and maker, registered the trademark The TUDOR established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created Montres TUDOR S.A. specialising in models for both men and women. The spirit of adventure that is inherent within the core of TUDOR watches is encapsulated in the Born to Dare campaign. TUDOR has a track record of being worn by daring individuals in combat, when exploring our planet or competing in motorsport. The reliability, build quality and celebration of the past, whilst looking forward, makes TUDOR the obvious choice for those who were Born to Dare.

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